Placemakr lets developers pivot between long- and short-term rentals

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Placemakr lets developers pivot between long- and short-term rentals
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This real estate company helps developers pivot between hotel, short- and long-term living spaces. See the pitch deck behind its $65 million funding round.

Now, the company has rebranded by expanding its product line into different forms of short-, medium-, and long-term rentals. Getting to this more diversified model was always part of the plan, said CEO and cofounder Jason Fudin.

Placemakr partners with major landlords such as Equity Residential and Brookfield to rent out portions of their buildings and has over $1 billion worth of assets under its management. It has also set up a real estate fund in the OpCo/PropCo model, for purchasing real estate on its own. The company is now betting on another post-COVID trend — the conversion of obsolete office buildings into other uses, such as housing.

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