Plant-Based Meat Makers Compete on Price

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Plant-Based Meat Makers Compete on Price
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  • 📰 WSJ
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Impossible Foods and rival Beyond Meat are jockeying with food-industry giants for a slice of the plant-based meat alternative market

Impossible Foods Inc. said Tuesday that it had reduced wholesale prices for its products by 15%. Big food companies—including Nestlé SA, Smithfield Foods Inc., Cargill Inc.

and food distributor Sysco Corp.—have recently set plans to introduce their own meat-free patties, sometimes at lower prices than those charged by startups, like Impossible, that helped popularize plant-based...

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