The Tom Ford Plastic Innovation Prize hopes to shake things up — revealing three plastic-free prize winners.
has partnered with Lonely Whale to put on the prize. Today, it is one of a handful of projects focused on scaling up plastic-free, degradable and marine-safe solutions to polybags within current supply chains., announced in March 2022 . Over the past year, finalists engaged in a year-long material testing phase sponsored by Nike.
“We’ve seen a few different solutions for different polymers, but it is hard to get sustained traction and many haven’t progressed from the trial period. The hope is here that by leveraging different sectors, including the oxygen of publicity, that the long process of bringing a solution to market and deploying at the scale needed can be sustained and supported.”
In a phone interview with WWD, Rockefeller also offered hope for the challenge, especially Ford’s leadership, applauding his ability to lead in a “concrete, creative and entrepreneurial way.” There are a number of competitions aiming to replace plastic polybags, spanning the Beyond the Bag challenge, presented by Closed Loop Partners, which launched in 2021, and Fashion for Good’s Circular Polybag Pilot which launched in 2019.partners to 15, deploying more than 6,000 iterative tests and pilots, though formal impact details are anticipated Tuesday.
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