Playboy once helped fund the battle for abortion access — and its support for reproductive rights 'is not going to change,' CEO says

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Playboy once helped fund the battle for abortion access — and its support for reproductive rights 'is not going to change,' CEO says
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“Our stance has not changed; we still believe in a woman’s right to choose,” Playboy CEO Ben Kohn told MarketWatch. Playboy had long advocated for reproductive rights and for safe abortions for women through the 1960s, when many died from illegal ones.

It’s a point of pride for the chief executive of Playboy parent PLBY Group Inc. to recall the role the company played in advocating for and funding the battle for abortion rights in the U.S. — and the letter it received from one Ruth Bader Ginsburg in August 1973.

In a January 1964 installment, for example, the late Playboy founder Hugh Hefner wrote, “Abortion remains illegal in all states of the Union, although it is undergone by hundreds of thousands of women annually, under circumstances that seriously endanger not only their health and welfare, but their very lives.”

Kohn, a former private-equity executive at Rizvi Traverse, has been CEO of Playboy PLBY, +14.53% since 2017, and took it back to public markets in 2020 via a merger with a special-purpose acquisition corporation, or SPAC. Revenue came to $69.4 million, up from $42.7 million a year ago, for a growth rate of 63%. The FactSet consensus was for a loss of 6 cents a share and revenue of $68.5 million, and the stock rallied on the numbers.

Playboy has since recruited model and entrepreneur Amber Rose as a founder creator, and has signed 40 others to promote its merchandise on their social channels, including lingerie brand Honey Birdette, which it acquired in 2021, and Yandy, another lingerie brand acquired in 2019.

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