The men's fall 2022 catwalks have not demonstrated size-inclusivity–and it's a huge miss.
Over the last two years, we’ve seen curve women such as Ashley Graham, Precious Lee and Alva Claire walk for luxury labels including Versace, Fendi, and Michael Kors.
Encouraging precedents exist. In 2020, Rihanna’s Savage x Fenty cast plus-size men’s model Steven G for a men’s lingerie launch campaign. The response was viral: oneof the photo, captioned “Okay Rihanna,” received almost 300,000 likes and over 30,000 retweets. The lingerie collection sold out in 12 hours. Savage x Fenty was Green’s first modeling job. Since then, he’s worked with Nike, Adidas and Lululemon, as well as tools brand Haimler, which collaborated with Ralph Lauren Polo.
Natalie Guzman, co-president and CMO of Savage x Fenty, says social media is helping to change the debate. “If you are listening to what real people are saying, you'll see that there is demand… not just for products but for change. Representation matters and there is clear data that shows many are being ignored.”A first step towards progress may be to expand the sizing range of clothes, model industry executives agree.
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