VanCleefAndArpels Managing Director SEA and Australia Hugues de Pins shares about the maison’s watchmaking philosophy, explaining that it cannot be separated from its highjewellery character.
Beautiful objects need to be seen in real life to be properly appreciated. How do you approach this, given that many of Van Cleef & Arpels’ creations are not available to simply try on?
We’re very passionate about our creations at Van Cleef & Arpels. I think endorse its values, and that somehow we are the first ambassadors . It is up to us to share the craftsmanship stories, from the quality of the gems to the inspiration behind and the design elements of new watches from our creative teams. So, to explain Poetic Complications takes a lot of knowledge; we need to be true experts in what we sell .
To go back to Poetic Complications, this is a concept that we created that corresponds very well to this vision . Clients do not buy a Van Cleef & Arpels watch for the same reason as they buy a watch from A. Lange & Söhne. , you want precision and high performance, complexity in the mechanical movement, and excellent timekeeping of course.
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