Polestar Opens Unique Showroom Made Completely Out Of Snow | Carscoops carscoops
More snowroom than showroom, the temporaryThe 39 foot tall cube resides in Kansalaistori square and was built by Frozen Innovation, which specializes in building snow and ice installations ranging from bars to hotels. This was the company’s first snow cube and it took approximately 20 days to build.This was easier said than done as 3,000 cubic meters of snow was hauled in – on electric trucks – from the nearby Ounasvaara ski resort.
As Frozen Innovation CEO Taavi Heikkila explained, this was a complex process which first saw the team create a “protective snow layer” around the base of the showroom. The company then put up special molds for the walls, which were then filled with snow that was compacted. With the walls in place, the molds were removed and the team went to work adding finishing touches and installing ice sculptures made by local artists.
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