They’re Buffalo-flavoring everything, including the Popeyes chicken sandwich
employ Buffalo flavor — perhaps in an attempt to distract you from the fact that you’re eating yet another reimagining of the cauliflower.that Popeyes is introducing a Buffalo ranch version of its extremely popular chicken sandwich, which will run $4.99 and be available at locations nationwide. Unlike a standard Buffalo wing, the chicken doesn’t appear to be tossed in sauce, but topped with a “zesty and buttery” Buffalo sauce seemingly mixed with “creamy buttermilk ranch.
Sami Siddiqui, president of Popeyes North America, says in the press release, “Two years ago, our chicken sandwich reintroduced the world to our chicken mastery, and we have not stopped innovating since.” One does have to wonder how innovative this creation really is given, y’know, all of the above, and that Buffalo is one of the main ways you’d expect to see chicken on an American fast-food menu. The fact that Popeyes has waited until now to introduce this flavor even seems a little surprising.
I’m not arguing with the presence of Buffalo flavor, but this whole thing smacks of the idea my colleague Jaya Saxena explored : Brands cater to what’s considered “generally acceptable” in the United States and are thus less likely to take risks on flavors that appeal to smaller groups. No doubt about it, the Buffalo-ing of everything will continue.Thanks for signing up!
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