Pornhub parent MindGeek has contended with years of scandal prior to the rebrand.
MindGeek — which has faced scrutiny in recent years for allegedly hosting content involving revenge porn, child sex abuse, and victims of sex-trafficking — is rebranding to the name “Aylo” effectively immediately, the company said.
The new branding and logo is set to roll out across all company communications and digital platforms., said it opted to change the company’s name after meeting with employees and other “external stakeholders” who spoke out in favor of a rebrand. Ethical Capital Partners is in the midst of a sweeping campaign to make Pornhub and its affiliates more palatable to the mainstream public. The effort has included repeated public assurances by Ethical Capital representatives regarding the firm’s commitment to a “zero tolerance” policy on illegal videos., Ethical Capital recently promoted Alexzandra Kekesi, Pornhub’s former marketing director, to a new role as head of community and brand.
Aside from Pornhub, the company’s portfolio includes several porn brands, including YouPorn, Brazzers and Men.com. The company purports to have a daily audience of 130 milion users across its network of sites.Prior to the rebrand, MindGeek had suffered a series of setbacks, including losing access to some Visa and Mastercard payments systems after
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