The automaker is concerned about the quality of the EV infrastructure in the US, and is rethinking the future of the ICE Macan car auto cars
is not happy about the average age of its drivers which is currently over 50, wanting to lower it to the 25-35 bracket. In order to do that, the company held workshops, educating dealers on how to attract a younger audience. The target group includes successful women that could get lured into a 911 or a Cayenne as they move forwards in life.
The new strategy requires a change in the mentality of Porsche retailers, who traditionally don’t take younger showroom visitors that seriously, as is the case with most premium automakers. Porsche hopes to create a more welcoming atmosphere in its showrooms, treating them as “casual hangout spaces for customers and fans”.
Reports suggest that the dealers got a chance to check out the upcoming Macan EV and facelifted Taycan in person, while the electric which previews their future flagship hypercar, was also displayed at the premises. The company’s spokesperson declined to comment on the internal meeting, with all the information coming from dealer sources.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Porsche waffling on killing gas-powered MacanPorsche plans to sell a redesigned electric Macan alongside the current gas-powered model.
Les mer »
Porsche Is Making an Electric Speedboat With Tech From Its Macan EVFrom roads to seas, Porsche is making waves in the marine world with their upcoming electric speedboat. ⚡🔋
Les mer »
Top places to get wooder ice (water ice) in PhiladelphiaIf you're looking for a sweet summer treat that screams Philly - look no further than wooder ice...or water ice.
Les mer »
2023 Porsche 911 GTS Le Mans Centenaire Edition just for France - AutoblogThe 2023 Porsche 911 GTS Le Mans Centenaire Edition is just for France, celebrating two Porsche winners, the 1951 356 SL and the 1998 GT1.
Les mer »
Porsche Celebrates Le Mans With a France-Only 911Meet the 2023 Porsche 911 GTS Le Mans Centenaire Edition. Only 72 will be made.
Les mer »
Audi names Porsche veteran as CEOAudi's CEO has been replaced after the brand suffered EV delays and declining sales in China.
Les mer »