Porsche will impose “significant price increases” on its cars in the middle of this year to keep its profits high
Finance head Lutz Meschke made the pricing announcements on a call with analysts to reassure them that Porsche can continue to build on 2022’s strong operating profits of €6.8 billion in 2022 with an 18% return on sales.“We will see significant price increases in the middle of the year for the new model year. That will help a lot to make sure we make strong group operating margins,” Meschke said.
The increased cost of EVs is also weighing on the brand as it shifts towards its goal of 50% electric and plug-in hybrid sales by 2025 and 80% electric sales by 2030. The electric Macan will go on sale in 2024, with the electric 718 and Cayenne following “in the middle of the decade”. A larger – based on the new Porsche-developed Sport version of the Volkswagen Group's new SSP platform – will arrive after that.
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