Eastern car makers are no longer seen as lesser than their wester counterparts; they are a real threat to legacy brands
Chinese car makers are well and truly on the offensive in Europe - their subsidised production costs allowing them to undercut western rivals and snatch their buyers. But, it is unfair to think these cars – such as the MG4 and BYD Atto 3 – are just selling because of their lower pricetags; they’re also showing that the Chinese are no longer lesser than their counterparts.
2 million units sold in 2022, only 500,000 down on pre-Covid times. The chairman’s seven-year plan aims to double sales and profits by 2025. "Jack" Wei Jianjun, Chairman, Great Wall Motor That Wei Jianjun took over the then-debt-plagued Great Wall Motors at the age of just 26, shows the potential the privately owned firm saw in him. And he’s paid that back.
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