The TikTok-famous prebiotic soda brand Poppi, founded by Allison and Stephen Ellsworth, has secured a $25 million seed round led by Cavu Consumer Partners.
Oza, who also sits on Poppi’s board of directors, said the “guilt-free” angle — people are meant to enjoy a Poppi the same way they would a soda, without feeling bad about it — is important, as consumers’ focus on overall
While the gut health space and the non-alcoholic drink category have both boomed over the last few years, Poppi has been able to break through the noise with a 148 percent year-over-year growth.
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