Serial entrepreneur, Prerna Gupta, launches music video NFT social platform, Mysterious, focusing on empowering female, BIPOC and non-binary musicians.
Mysterious
, focusing on female, BIPOC and non-binary musicians. Mysterious is launching with a collective of world-renowned experimental musicians including Teebs, MNDSGN, Prefuse73, Mount Kimbie, Shigeto, Lotic, Laurel Halo, Kara-Lis Coverdale, Aya, Beatrice Dillon, Actress, Astrid Sonne, Alam Khan, Kali Malone and others.
Mysterious has also received investment from A-listers such as Mariah Carey, LeBron James, Jamie Foxx, Steph Curry, Kevin Durant, Ashton Kutcher , Max Martin, Savan Kotecha, Sandeep Nailwal & Polygon Studios, Anjula Acharia, Chernin Group, WME / Endeavor, SV Angel, A Capital, Founders Fund, Greylock and many others. “Prerna is one of the most exciting founders to work with as an investor.
Gupta’s idea for Mysterious sprung out of a trend she saw from her other company, Hooked. “The idea came from what we’re seeing– we have seen that literally billions of people around the world are craving more meaningful artistic experiences in their social media feeds. When you show people thoughtful art in their feeds, they stop and pay attention. But the problem is that creators can’t earn enough from ad revenue to sustain creating thoughtful art.