The company analyzes the benchmark for the size and fit experience across the top 100 European retailers.
Moreover, the company’s data suggests that over 65 percent of returns are size- and fit-motivated.
“Sizing issues [have] various negative implications on stakeholders in the e-commerce fashion industry,” said authors in the report. “The user experience is significantly affected by size uncertainty, leading to a low conversion rate between the viewing and the purchase of selected wear. Additionally, the reception of clothing that does not fit mostly leads to a return, having a weight on the environment, as well as affecting the profit margins of retail companies.
Presize’s report lists negative implications of rising returns including an increase in delivery costs, increase in labor and storage costs and having more stock out of action. Additionally, the environmental cost of returns results in higher carbon emissions by the multiple transportation modes used to deliver goods back to the retailer. Many of these returns also end up in landfills.
In its report, Presize lists Adidas as having the best all-around website for fit and sizing. The brand’s size chart allowed for a very comprehensive size recommendation and the sizing guide is very detailed and features instructions on multiple measurements. Additionally, full relevant dimensions of the model are given and customer reviews on fit were included.
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