Here's a look at the first-ever Metaverse Fashion Week (MVFW).
will show, followed by an afterparty hosted by Italian luxury sneaker brand Hogan and NFT marketplace Exclusible with DJ Bob Sinclar. On Sunday, digital art producers The Vogue will show a collaboration with streetwear brand Hype, followed by the Placebo digital fashion house; digital luxury brand Auroboros will close MVFW, with other events to be announced.
, Fred Segal, Imitation of Christ, with luxury watch brand Jacob & Co. and Estée Lauder as the exclusive beauty brand partner, among others.In addition to showing digital collections, brands will be opening stores and planning NFT drops to drive sales during the event. Digital luxury brand Auroboros, which has already created a space in Decentraland, will close Metaverse Fashion Week with a show in an immersive experience; it will also auction NFTs of the “Biomimicry” collection on the Unxd marketplace. Photo: Courtesy of Auboros.Jacob & Co. will reveal the fourth in a series of digital watch NFTs in a popup space, and Etro will also have a popup store.
Similarly, digital artwork platform Known Origin is rewarding people for visiting its digital fashion exhibit called “Cult Couture,” which will feature digital fashion by artists such as Soze, Jon Sanchez, Fabeeo Breen and Charli Cohen. Attendees will all receive a “digital-cloth-covered” POAP by artist Midwest Misfit; those whoin advance will get a secret link to an extra POAP, granting access to a VIP party area.
“Given that it is so much harder to communicate as fluidly in the metaverse, fashion has a way more pronounced impact and opportunity,” Unxd’s Menon says. “In real life, it already plays an important role in identity and self-expression, but then you also have language and body language. In the metaverse, that is way less pronounced.”
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