Coppola had to get creative after 'Priscilla' was denied use of Elvis Presley's music.
The Big Picture It was only last year that audiences were granted a look into the life of music icon Elvis Presley, in Baz Luhrmann's Austin Butler-starring Elvis. However, the "Hound Dog" will soon return to the big screen in Sofia Coppola's upcoming project – though this film will instead center on his ex-wife Priscilla, a figure who many pointed out played only a minor role in Luhrmann's biopic.
Speaking in an interview with The Hollywood Reporter, the director revealed that she asked Elvis Presley Enterprises, 85% of which is owned by Authentic Brands Group – the branding company which owns Elvis' likeness alongside that of Marilyn Monroe and Muhammad Ali, only to have the request be rejected. Of the decision Coppola said "They don’t like projects that they haven’t originated, and they’re protective of their brand," but argued "that made us be more creative.
Priscillia will be Coppola's first film since 2020's Bill Murray and Rashida Jones-starring On The Rocks, and will be the director's third collaboration with studio A24. It was recently reported that the studio had secured a SAG-AFTRA Interim Agreement ahead of the film's debut at the 80th Venice Film Festival, which allows its cast to appear at the festival and partake in press in promotion of the film.
Priscilla Will Differ From Elvis The film, which is based upon Priscilla Presley's memoir Elvis and Me, is set to place more emphasis on its titular character than Luhrmann's film. On how her film would differ, Coppola previously told Vogue that "Priscilla is such a minor character in that film, so I never felt like I was treading on the same territory. I love that people were so into his film about Elvis, and now in a few years, there’ll be another film about Priscilla.
Priscilla is set to hit theaters in October, though a specific release date has yet to be revealed. Check out the trailer for the film below:
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