To celebrate the 100 years since the passage of the 19th amendment, P&G and Time are collaborating to create a list of 100 female innovators, activists, artists, athletes from 1920 through 2019:
In the nearly 100 years since naming its first Man of the Year,magazine has only chosen a women for its annual cover just a few times. Now, to celebrate a century since women got the right to vote in the U.S., it’s partnering with Procter & Gamble to pick 100 all at once.collaborated to create a list of 100 “Women Of The Year”—a group of innovators, activists, artists, athletes that comprise the most influential women each year from 1920 through 2019.
“Seeing women on the cover of a magazine created by men is always powerful,” Kelly Conniff, Time executive editor and editorial director of 100 Women of the Year, said in a statement. “In 2019, Time featured more solo women on its cover than men for the first time in our 97-year history. Today, we are expanding that ambition by producing covers of exceptional women for this special issue of Time. The world has changed and Time has too, but there have always been women worthy of Time’s cover.
According to Pritchard, P&G now has 50% of their U.S. ads directed by women and 57% in Latin America. However, he acknowledged there’s still work to be done elsewhere in the world where the percentages are lower. “We view it as a platform,” he said. “Something that we want to continue to build because as you get into these stories, what you see is wow you had no idea and the stories need to be told. that's our next adventure.”
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