Radio programmers and label execs discuss how to up the female artist quotient at country radio
Maren Morris attends MusiCares Person of the Year honoring Dolly Parton at Los Angeles Convention Center on Feb. 8, 2019 in Los Angeles.country brand manager for the Beasley Media Group and program director at WKLB Boston at the launch of the Country Radio Seminar panel All the Singles, Ladies: Breaking Female Artists on Thursday in Nashville.
Upping the airplay for women at country radio—which hovers around 10 percent in the Top 20, according to SongData — has been a lightning rod topic for six years now and finally it seems as though the situation may be improving:“The Bones” is the first chart topper by a solo female artist on the Country Airplay chart to stay at No. 1 for two weeks since 2012.
, general manager, KRTY San Jose. “I don’t think it’s a female artist problem, its a new artist problem,” Deaton said. “There’s a tremendous lack of new artist airplay for both genres. We’re trying on our catalog and not breaking new artists at radio.” —or at least make the research playing field level. “Did you really give the song a chance” before soliciting caller research, asks, director of operations for Cox Media Group, which includes Houston’s KKBQ.
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