Progressive groups in Arizona see the secretary of state race as key to maintain fair elections — and to boost Democrats' appeal to voters of color to keep the state blue.
Among the midterm battleground states, few command as much national attention as Arizona, which has two marquee races — governor and U.S. Senate — at the top of the ticket. One progressive coalition, however, is making an eight-figure wager that the key for Democrats’ success is farther down-ballot: the usually sleepy campaign for secretary of state.
In the statehouse, narrowly led by Republicans, there has been a slew of election-related measures, earning Arizona the distinction of being “theAdvertisement “To the average voter, it’s definitely not the most compelling item to get them out and motivated. What’s motivating are things that impact their daily lives directly, such as education and healthcare, jobs and the economy, et cetera,” said Mike Noble, a nonpartisan pollster who runs the Phoenix-based firm OH Predictive Insights.
The test for Way to Win and its partners is to prove that approach will appeal to a multiracial electorate, a particularly urgent question for Democrats who have been openly fretting about losing ground with working-class Latino voters and other minorities.
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