Krafton announced on February 8th it had acquired equity in two companies: Seoul Auction Blue ($2.5 million) and Xbyblue ($4.1 million), and had partnered with Naver Z to create its own metaverse.
on February 8th it had acquired equity in two companies: Seoul Auction Blue and Xbyblue . Seoul Auction Blue is a company that runs a joint art purchasing platform called Sotwo, and Xbyblue uses technology to secure and curate digital art IP to be offered in digital markets.
Having partnered with these two companies, Krafton will be able to offer NFT avatars and other products based on its PUBG Battlegrounds franchise, which went free-to-play last year. About this partnership and the new focus, CH Kim, CEO of Krafton, stated:Through partnerships with innovative companies like Seoul [Auction] Blue, we’re confident we can combine our research and our partner’s expertise to offer new experiences that global users will find fun and engaging.
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