'Publishing on Amazon AppStore: ASO Overview' amazon mobilegamedevelopment
Amazon AppStore is the store pre-installed on all Amazon Kindle Fire devices. This category of tablets is based on the Fire OS, which, at a closer look, turns out to be a modified Android system. The share of Amazon tablets on the world market is about 10% or from 1M to 1.5M tablets sold per month.
So the first factor to consider when deciding whether to publish your app on Amazon AppStore is that outdated Android versions prevail there. That’s why you’ll have to make sure that your app works correctly on older Android versions . There’s good news from the technical point of view: if your project is based on Unity, it will be easy to adapt it for Amazon AppStore as Unity supports this platform and provides ready-made solutions for it.
In Amazon AppStore, all metadata is uploaded together with a new app version, which is similar to the way it happens in Apple App Store. However, unlike in Apple Appstore, you don’t need a tech team to perform the release of the new version. You can change all the data by yourself, save the old APK version, and publish the new data with it if you only need to update the metadata.
Amazon AppStore has its own ad network, but it only supports banner and interstitial formats for mobile devices at the moment.Publishing apps or games on Amazon AppStore can be beneficial both for indie developers and experienced companies that have difficulties scaling their products on well-established markets.
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