We spoke to Dacia CEO Denis Le Vot about electrification and what the Manifesto concept means for the brand:
“We do cars simply and in a modern manner, with 3000 engineers working on the right content. However, weight is at the heart of what we do. This drives fuel consumption, and now CO2 emissions. Our
is 1250kg but has seven seats. Look at the competition; each is 300kg more on average. Because we are light, we have no extra electronics to move, and the result is less money and weight.”“The world is changing. Look at the Jogger: the competition starts at minimum €25,000, we start at €15,000. At that price, we let them have everything. They see the value, and so 85% then go with the highest trim. We are not low cost, but are the best value for money.
“Yes, still at the last minute. Renault will allow Dacia to continue to go longer with ICE. In the group, we have E-tech, which is probably the most efficient hybrid on earth. Renault has made some huge EV investments in gigafactories and R&D. This allows us to make the right choice at the right moment to get the electrification we need.”
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