The Age-Old Allure of Quiet Luxury
But those whoknow, know that a low-key luxury aesthetic is nothing new. In fact, the wealthy have long had a habit of swapping outward opulence for more understated garments—dating back to 18th century French aristocracy doing so to distance themselves from the monarchy. It tends to pop up during economic uncertainty.
As Odell acknowledges, too, the late-aughts was a period when every put-together woman you knew curated her outfits from a concise edit of classics—a capsule wardrobe: “At the time, a capsule wardrobe felt like a totally new idea. Because millennials, in particular, were raised on the idea of more is more; we were sort of trained to have the most money, the most Birkins, the most Louboutins.” Rejecting all that flash for neutrality and simplicity felt, in a way, subversive.
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