Part of the greater plan is to ensure that upcoming EVs will be more affordable for the buyer car auto cars ⬇️
“The question is, how do we tackle those additional costs?” he said. “If we don’t do it, we are just going to have a significant reduction of the size of the market because [the] middle class will not be able to buy EVs, very simply put. So it is not in the interest of the corporations. It’s not in the interest of the citizens. It’s not in the interest of the unions that we shrink the market because we become too pricey for the middle classes.
Ram hopes that the 1500 REV will attract buyers away from rivals like the Ford F-150 Lightning and Rivian R1T thanks to the availability of a massive 229 kWh battery pack that should give the truck a range of up to 500 miles . Pricing details for the truck have not yet been announced.
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