Rams COO Kevin Demoff said he 'absolutely' believes the team can become the Lakers and the Dodgers in terms of popularity.
"I don't know that you could have ever envisioned this exactly the way it's panned out," said Rams COO Kevin Demoff."You could dream about it and have the Los Angeles Rams have their chance to win their first Super Bowl in Los Angeles. All of that ... if it was a Hollywood script, it would get tossed out because no one would believe it."However, Demoff points out the reward of playing in the Super Bowl on its home turf started with a couple of significant risks.
"Many people had danced around Los Angeles," Demoff said."No one had been willing to say, 'I'm going to go buy land, build a stadium, bring my team, and really plant my flag without knowing the result.'"the Rams are"scratching the surface of what they can become" in terms of popularity, which he believes can rise to the level of one of the world's 10 biggest sports brands.
"[Stan Kroenke] taking a risk to go hire a 30-year-old head coach it really transformed where we were in our franchise," said Demoff.If there's a model in town, the Rams don't have to look any further than the Lakers and the Dodgers. "I absolutely believe we can be at the level the Lakers and Dodgers are at " Demoff said."You don't get to be at the pinnacle of this market by having one great season. You get to the pinnacle of this market by having great season, after great season, after great decade, after great decade," he said.The team takes on the Cincinnati Bengals next Sunday.
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