Rauw Alejandro is a major anime fan, he's learning Catalan to keep up with Rosalia's family, and he couldn't care less if you think all reggaeton sounds the same. Check out more things you learn hanging out with our latest cover star
“Química,” from Rauw Alejandro’s 2020 album, starts out taking its cues from old-school reggaeton and then quickly shifts into flashy house music, courtesy of the DJ duo the Martinez Brothers. Though plenty of reggaeton artists have experimented with electronic sounds, Rauw thinks he’s the first act to completely throw himself into house. “I was the first one,” he says. “[I dare say it].
Rauw shares that the first time he ever heard Rosalia singing was when her vocals appeared on the 2018 track “Brillo” off of J Balvin’s album. It sent him down a rabbit hole of her music later, and he eventually unearthed the song “Di Mi Nombre.” “I listened to that song every day,” he says.Rauw had the vision for the music video early on. “He was like, ‘I want to skate. I want to be dancing in a roller rink,’” remembers his choreographer, Felix “Fefe” Burgos.
After laying down the idea for “Brazilera,” Rauw knew there was one artist who had to be on it: The Brazilian superstar Anitta. When he sent it to her, he says she was immediately excited. “She said it was one of the best ones she’d heard from someone who isn’t Brazilian,” he says.Rauw Alejandro gets a lot of comparisons to Bad Bunny, but he doesn’t see many similarities in their music — apart from the fact that they both like to experiment.
He’s grateful to reggaeton veterans who paved the way — and he doesn’t listen to critics who say “all reggaeton sounds the same.” Asked if he ever feels frustrated by the Anglo market’s view of reggaeton, Rauw says, “Not me, not me, because I’m from another generation, but the people behind me, like Arcángel, Daddy Yankee — I think they struggled more than us to put the name of reggaeton on top…They opened the door for us and struggled with labels who rejected them.” He adds that he ignores detractors who wail about reggaeton all sounding the same. “They said that about reggaeton 20 years ago.
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