Red Bull president and CEO Dietrich Mateschitz, a man who co-founded an energy drink company that would eventually become one of the world's largest sports empires, has died, his company confirmed Saturday. He was 78.
Red Bull founder Dietrich Mateschitz smiles prior to the start of the Formula One Grand Prix, at the Red Bull Ring in racetrack, in Spielberg, Austria, Sunday, July. 3, 2016. Red Bull president and CEO Dietrich Mateschitz, a man who co-founded an energy drink company that would eventually become one of the world's largest sports empires, has died,Born in Austria in 1944, Mateschitz founded Red Bull GmbH alongside Thai businessman Chaleo Yoovidhya in 1984.
Long known for aggressive and innovative marketing, Mateschitz's Red Bull found a novel way to get its name and logo in front of as many people as possible: buy and rename sports teams, specifically in soccer and auto racing.after Mateschitz purchased a majority share in the team, but it became a true power player when it purchased the Jaguar team in 2004 and transformed it into Red Bull Racing.
Meanwhile, Red Bull moved into soccer with its controversial purchase of SV Austria Salzburg, turning it into Red Bull Salzburg. It would not be the last league Red Bull bought into, nor its last controversial move.Scuderia AlphaTauri
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