The exhibitor has pledged to make 25 local originals over five years.
marks the directorial debut of Egyptian commercials director Omar Hilal. It comes from Mohamed Hefzy’s regional production powerhouse Film Clinic, alongside Image Nation Abu Dhabi.
“It is an exciting time for Arabic film, which has been gaining plaudits and audiences in the region and beyond, and tends to outperform foreign films. Distinctly local productions, particularly in a nascent market like Saudi Arabia, offer an untapped and real opportunity,” said Ignace Lahoud, CEO of Majid Al Futtaim Leisure, Entertainment & Cinemas, which owns Vox.
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