Reebok is trying to reestablish its brand in the sports world, and on Wednesday they announced the hiring of two people they believe can help them do that: Hall of Famers Shaquille O'Neal and Allen Iverson.
In a full circle moment for both the players and brand, O'Neal has been named Reebok's new president of basketball, and Iverson has been named vice president of basketball. O'Neal was Reebok's very first signature athlete, and the Shaq Attaq was their first signature shoe. Iverson was also a Reebok athlete, and his popularity in the early 2000s gave the brand a big boost and an edgy credibility.
Todd Krinsky, Reebok CEO, is excited to welcome two actual basketball legends to the company in an official capacity. "With this, we're actually bringing two of our legacy athletes together and having them be in real management positions within our company.Shaq and Iverson will both be focusing on recruiting players, but in ways that play to their strengths. Iverson will be recruiting players by concentrating on Reebok's involvement in grassroots organizations and community initiatives. Shaq will be using his contacts to connect, recruit, and retain those athletes.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Reebok names Shaquille O'Neal as president of basketball, Allen Iverson as VPReebok is trying to reestablish its brand in the sports world, and on Wednesday they announced the hiring of two people they believe can help them do that: Hall of Famers Shaquille O'Neal and Allen Iverson.
Les mer »
Shaquille O'Neal, Allen Iverson Joining Reebok Management TeamThe former NBA stars are expected to help as the sports brand aims to hit $10 billion in sales by 2027.
Les mer »
Shaquille O'Neal announced as president of Reebok Basketball division, Allen Iverson named vice presidentThe newly created positions are part of Reebok's attempt to reenter professional performance basketball, Reebok said.
Les mer »
Shaquille O'Neal announced as president of Reebok Basketball division, Allen Iverson named vice presidentThe newly created positions are part of Reebok's attempt to reenter professional performance basketball, Reebok said.
Les mer »
LeBron James wants Las Vegas NBA team. So does Shaquille O'Neal, who doesn't want to 'partner up'Los Angeles Lakers superstar LeBron James still wants an NBA team in Las Vegas, but the league's all-time leading scorer isn't the only basketball legend interested in owning a team in Sin City.
Les mer »