Reliable Indiegogo campaigners will now get a 'Trust-Proven' badge
. The badge is placed prominently on the page. Hovering over the question mark icon will inform users the badge denotes that the"campaigner has a history of fulfilling campaigns on the IGG platform or is an Enterprise-run campaign."
For now, the Trust-Proven Program is limited to organizers who have run several projects in the technology and innovation category.
Haines called the Trust-Proven Program a first step for Indiegogo as it seeks to bolster transparency and trust on the platform. Over the coming year, it's hoping to provide more information to backers about where entrepreneurs are in the process of turning their ideas into a reality.
"We want to be clear to backers what they're getting into when they contribute on the site; if someone has something that they created on the back of a napkin, and it's really just the concept," Haines said."There is, I would argue, a place for that on the platform, but it had better be really clear that it's a napkin sketch."
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