French Cognac brand Rémy Martin is bridging the gap between traditional and contemporary with its “Family Spirit” Lunar New Year campaign and special edition decanter.
in San Fransisco. He has earned one Michelin star and was nominated for James Beard Awards in 2018 and 2020.
The images mirror traditional family portraits, as Ms. Watt and the brand intended to evoke a sense of nostalgia for the campaign. The photographs are colorful, opulent and dynamic.Designed specifically for Chinese New Year, a festive red and gold box opens to reveal a decanter with gold foil and special illustrations. The Cognac features notes of plum, fig, candied orange, cinnamon, hazelnut, honey, ginger, saffron, cocoa beans, jasmine and walnut.
Last week, the Cognac brand released an XO campaign starring Chinese actor, singer and brand ambassador Li Yifeng calling all pleasure-seekers. In December 2021, the brand honor Latin culture with a culinary-themed collaboration. The “Sabor de Sobremesa” campaign celebrated a common experience in many Latin and global cultures: the familial lingering at the table after a filling meal, often accompanied by dessert and cocktails.
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