Will this lead to “Born To Go To Burger King” or “Hungry Heart For McDonalds?”
“Time is passing,” Neil Young explained to fans after news of his deal broke. “I want to cover my family and my art.… A good father plans on how to take care of his children.”
Many of these deals were put together after the pandemic brought the live music business to a complete stop, meaning many veteran artists were suddenly shut off from their main source of income. “Given our current inability to work live,” David Crosby said about the sales of his songs, who noted that it allowed him to pay off his house, “this deal is a blessing for me and my family.”
And while Springsteen is in a far better financial situation than Crosby, he still has many incentives to part ways with his catalog. Interest rates are at historical lows, and many artists want to personally oversee the deals before the task falls to their heirs. There’s also a flood of new companies investing huge money in song catalogs, including Merck Mercuriadis’ Hipgnosis and Irving Azoff’s Iconic Artists Group.
Neil Young sold only half his publishing, and one of the conditions was that the songs cannot be used in advertisements. “I built Hipgnosis to be a company Neil would want to be a part of,”. “We have a common integrity, ethos and passion born out of a belief in music and these important songs. There will never be a ‘Burger of Gold’ but we will work together to make sure everyone gets to hear them on Neil’s terms.
It’s unclear if Springsteen has a similar deal with Sony. If not, we might be seeing “Born To Go To Burger King” or “Hungry Heart For McDonalds” before long.
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