Gucci Vault is a new digital concept store featuring archival pieces and collaborations with a crop of young designers.
landed at Milan Fashion Week today. Its title is Gucci Vault and the elevator pitch is this: it’s a digital concept store whose offer includes choice vintage pieces from across the 100-year history of the house that are freshly refurbished by Gucci artisans and both customized and curated by Michele himself. That’s alongside exclusive new pieces from a 13-strong global roster of exciting emerging designers.
take on the Gucci Vault outlined this morning—today’s cross-contamination of non-Gucci new-designer sizzle with vintage Gucci goodness can only benefit both sides.This afternoon Michele hosted a press conference in the shadow of one of Milan’s most impressive monuments from the past: the triumphal arch built by Napoleon to mark the start of the French Emperor’s connecting road to his seat of power in Paris.
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