Complex writing is off-putting and costly.
When SEC Chairman Arthur Levitt championed “plain English” writing in the 1990s, he argued that simpler financial disclosures would help investors make more informed decisions. Since then, we’ve also learned that it can help companies make more money.Researchers have confirmed that if you write simply and directly in disclosures like 10-Ks you can attract more investors, cut the cost of debt and equity, and even save money and time on audits.
. The handbook, essentially a guide to better fluency, contains principles that now serve as a standard by which researchers measure readability.which, starting in 1998, required all prospectuses to adhere to the handbook’s principles. Among them: Use short sentences. Stick to active voice. Seek concrete words. Shun boilerplate. Minimize jargon. And avoid multiple negatives.
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