Rihanna is expanding her cosmetics empire with a line of hair products that are ‘designed to strengthen and repair all types of hair’
The 36-year-old singer is expanding her cosmetics empire with the launch of Fenty Hair — a line of products that are “designed to strengthen and repair all types of hair.” “A new family is moving in!” she captioned a promotional video. “@FentyHair is pulling up and it’s time to finally have the hair experience you’ve been waiting for.”
Rihanna explained that she was driven to break into the hair industry after years of her personal hair makeovers. “You know how much switching my hair up matters to me,” Rihanna continued. “I’ve had almost every texture, color, length, from weaves to braids to natural — so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need.
Rihanna launched Fenty Beauty in September 2017, breaking barriers with an inclusive line of foundations. Fenty’s wide range of shades inspired other beauty brands to follow, which has since been dubbed the “Fenty Effect.” “It was important that every woman felt included in this brand,” Rihanna told TIME following the initial launch. “We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.”
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