Sportswear brand Puma announced a new collaboration with Rihanna.
. She most recently worked with the brand in 2017, the same year she launched her cosmetics brand Fenty Beauty. In addition to the makeup line, which also includes the newly-launched Fenty Skin, Rihanna launched Savage X Fenty, an inclusive underwear and apparel line. In 2021, she became a billionaire, largely because of the success of her two companies. In 2019, Rihanna launched a luxury fashion line through LVMH called Fenty Fashion. The brand was put on hold in 2021.
the dissolution of Yeezy, a brand that was once extremely successful for them. Beyoncé’s line, Ivy Park, is reportedly losing money for Adidas and is failing to meet sales targets, the
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