Truth in Advertising, a nonprofit advertising watchdog, has filed a deceptive marketing complaint with the FTC and California regulators against Savage X Fenty, Rihanna's lingerie company.
that the lingerie company deceptively promotes discounts and prices that are only available to consumers who are part of the company's membership program, without clearly disclosing that fact in its marketing. It says consumers are enrolled by the company into an "Xtra VIP Membership" without clearly disclosing terms and conditions, like needing to "take affirmative action every month to avoid recurring monthly charges.
CNBC reviewed the site and found that prices for items defaulted to "VIP" pricing, without giving the option to purchase for a "regular" price. When navigating to the shopping bag, if an item had been added, a "Savage X Monthly Membership" was also added automatically, without changing the pricing. The only way of knowing that membership would result in more charges is by clicking a small "Learn More" button that explains it would incur a $49.
According to the complaint, the company advertises on social media including Instagram, Facebook, TikTok and YouTube, using its own channels, buying ads and using influencers.The FTC complaint also alleges that many of Fenty's influencers don't disclose their material connections to the company. The organization said it has "identified a sampling of 70 social media posts by 21 different influencers that deceptively advertise Savage X Fenty products.
Fenty's parent company, TechStyle Fashion Group, has drawn scrutiny over similar practices in the past. The company, previously
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Slideshow: The Truth About Activated CharcoalActivated charcoal is in food and toothpaste, drinks and supplements. It promises to remove odors, ease gas, clean teeth, and more. Here’s what science says about the claims.
Les mer »
Michelle Obama on 'the Truth' About Marriage, Barack's 'Ugly Cry' & More Highlights from Her Oprah TalkFormer First Lady Michelle Obama opened up in a new interview with Oprah Winfrey live at the Barclays Center in New York City on Saturday
Les mer »
Jessica Simpson Spilled The Tea On 'Newlyweds' And The Truth About Her Marriage To Nick LacheyJessica has finally revealed all in her memoir, including the Newlyweds scenes that were faked and the moment she and Nick decided to end the show.
Les mer »
Elton John on ‘Rocketman’ Vs. ‘Bohemian Rhapsody’: ‘Ours Tells the Truth’It’s a logical comparison: “Rocketman” and “Bohemian Rhapsody” are both biopics about British rock stars whose careers launched in the 1970s — Elton John and late Queen frontman Freddie…
Les mer »
Victoria's Secret could be sold to a private-equity investor this weekL Brands, the troubled lingerie label's owner, is reportedly close to striking a deal with Sycamore Partners. The stock soared.
Les mer »
L Brands nears deal to sell Victoria's Secret to private equity group: reportL Brands is close to a deal to sell Victoria's Secret to private equity company Sycamore Partners, CNBC reported Sunday night. A price was not reported, but CNBC said the deal could be announced this week. The Wall Street Journal reported in January that L Brands was considering selling the Victoria's Secret brand, as well as Chief Executive Lex Wexner stepping down from his role. CNBC said it was unclear what Wexner's role, if any, would have after the deal. L Brands shares are down 11% year to date, compared to the S&P 500's 23% gain.
Les mer »