Ro built its name online by offering discreet help for problems like erectile dysfunction. Now it wants to tackle an issue many people are talking about: obesity.
The care provider formerly known as Roman launched its “body program” earlier this year. The subscription service aims to guide customers through weight loss with help from doctors, nurses and the latest obesity treatments. It’s a popular topic, with Ro competitor Hims & Hers planning a similar program.
Zach Reitano co-founded the privately held company in 2017. The 32-year-old CEO spoke recently with The Associated Press about how his company has since branched out. The conversation has been edited for clarity and length.A: The fee is everything that patient needs to receive high-quality obesity care.
A: We don’t judge what is most important to a patient. We simply want to be there when that is their concern that day. The same person who might want longer eyelashes, they might also struggle with weight. Once they see us solve one health care goal for them … that encourages them to start another.A: I definitely believe so. People should not view telemedicine as a replacement, but rather a complement, to in-person care.
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