Roku is moving into the sports world. The digital platform has struck its first ever sports deal, becoming the streaming home of Formula E. Meanwhile, CBS Sports will air more races from the electr…
Beginning in January 2024, five races will air live on CBS Television Network and simulcast on Paramount+, with both channels already featured and integrated on Roku’s platform. Roku users that subscribe to Paramount+ can easily enjoy the races airing on the service through the Paramount+ app on Roku’s Sports Experience. CBS Sports Network will also show one highlights programme per round.
The new multi-year broadcast deal follows the first ABB FIA Formula E World Championship race at the Portland International Raceway in Oregon last Saturday.
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