Ross Douthat: A political theory of King Elon and his social media realm

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Ross Douthat: A political theory of King Elon and his social media realm
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Ross Douthat: “Will the metaverse develop to a point at which it matters more who rules social media kingdoms than who occupies the White House?'

The logo for Twitter appears above a trading post on the floor of the New York Stock Exchange, Nov. 29, 2021.Populism in Western politics is not a pre-theorized worldview. It emerged from inchoate grievances rather than existing ideologies, and the theorists have been chasing after it ever since.

Unlike some other figures in that troupe, Yarvin does not need to be caricatured to make him out to be an enemy of liberal democracy. He is forthright in his belief that the present order — to his mind, an oligarchy governed by a complex of elite institutions that he calls “the Cathedral” — should be overthrown and replaced by a digital age monarchy, a king-CEO.

I’ve been thinking about this while watching Elon Musk’s takeover of Twitter . In some ways what’s happening is capitalism as usual: New CEO fires old guard, seeks new revenue streams, and so on. So there’s a sense in which Twitter is a new kind of polity, a place people don’t just visit but inhabit. And for a polity it’s crucial who sets the rules of citizenship, who gets banished or ostracized or dumped in Twitter jail. The furious and enthusiastic reactions to Musk’s takeover resemble the furious and enthusiastic reactions to presidential races because in both cases the leadership change really affects how people experience their daily lives.

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