He orchestrated deals that put Nokia flip phones in 'The Matrix' and BMWs in the 'Mission: Impossible' movies.
Ruben Igielko-Herrlich, the co-founder of the marketing firm Propaganda GEM who as a leader in product placement oversaw major brand integrations in Hollywood, has died. He was 62.
Igielko-Herrlich died March 7 in Beverly Hills after a nearly four-year battle with glioblastoma brain cancer, a spokesperson for Principal Communications Group announced. Igielko-Herrlich founded Propaganda Global Entertainment Marketing with friend and business partner Anders Granath in 1991. Over the next 30 years, their company grew to have 10 offices in the U.S., Europe, Asia and South America.
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Ruben Igielko-Herrlich Dies: Longtime Film Marketer & PropagandaGEM Co-Founder Was 62Ruben Igielko-Herrlich, a veteran film marketer who co-founded the global entertainment marketing group PropagandaGEM, has died of brain cancer. He was 62. His family said he died March 7 after a f…
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