“When you start to unpack some of the funding and power structures involved, you start to realize the internet is not the space these people are touting it to be.”
Sunday TimesRumble claims that it does not promote misinformation or conspiracy theories but simply has a free-speech approach to regulation. However, our research reveals that Rumble has not only allowed misinformation to thrive on its platform, it has also actively recommended it.
If you search “vaccine” on Rumble, you are three times more likely to be recommended videos containing misinformation about the coronavirus than accurate information. One video by userfeaturing Carrie Madej—a popular voice in the anti-vax world—alleges, “This is not just a vaccine; we’re being connected to artificial intelligence.” Others unfoundedly state that the vaccine is deadly and has not been properly tested.
Even if you search for an unrelated term, “law,” according to our research you are just as likely to be recommended Covid-19 misinformation than not—about half of the recommended content is misleading. If you search for “election” you are twice as likely to be recommended misinformation than factual content.The data behind these findings was gathered over five days in February 2021.
Over 6,000 recommendations were manually analyzed. There can be disagreements about what can and cannot be classed as misinformation, so this investigation erred on the side of caution. For example, if a content creator said “I won’t take the vaccine because I think therebe a tracking chip in it,” the video was not categorized as misinformation.
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