Rushemy Botter and Lisi Herrebrugh are departing NinaRicci as creative directors. Read more here:
Nina Ricci is parting ways with its lead designers amid a shift towards accessible luxury prices and a digital focus.
“It is by mutual agreement and after three and a half years of a rich collaboration that the house of Nina Ricci and its two artistic directors, Lisi Herrebrugh and Rushemy Botter, have agreed to end their partnership,” the brand said in a statement on Monday. The maison said it was planning a “new creative and innovative direction for Nina Ricci”, without specifying further. No replacement plan has been announced.
The Dutch designers will instead focus on their own menswear and womenswear label Botter, due to show in Paris Fashion Week in March. At Nina Ricci, they became known for their Caribbean-inspired colour palette and houndstooth patterns.
Nina Ricci, founded in 1932, is well known for its fragrances despite its couture heritage as a form-fitting dressmaker. Like other smaller heritage maisons, the brand has struggled to maintain relevance, and recently closed its Paris flagship on Avenue Montaigne to focus on more accessibly-priced luxury with a digital-first strategy. In 2021, Puig-owned Paco Rabanne took the space of the historical Nina Riccci flagship.
Perfume and cosmetics giant Puig bought Nina Ricci in 1998, amid global recognition of its L’Air du Temps fragrance. A series of the brand's past designers have since sought to build a ready-to-wear business, including Canadian designer Nathalie Gervais, Swedish designer Lars Nilsson, Belgian designer
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