Ryan Reynolds and Blake Lively’s company Group Effort Initiative is working with Netflix to hire people from underrepresented communities in film and television production jobs
The partnership, which focuses on below-the-line career opportunities, aims to create training and entry-level job options for marginalized communities in the U.S. and Canada. The program will support GEI participants with on-set production training and placement on several Netflix productions in North America in 2022.
Reynolds and Lively launched and financed Group Effort Initiative in August 2020. Run through their companies, Maximum Effort and B for Effort, Reynolds and Lively started the company to create a pipeline for members of underrepresented communities to get real jobs in the entertainment industry.
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