Sabato De Sarno wants people to fall in love with Gucci again, titling his debut collection “Gucci Ancora,” Italian for “Gucci Again.”
The furor was enough to fill the front row with Hollywood A-listers including Julia Roberts and Ryan Gosling.
What the collection wasn’t: It wasn’t overtly sexy in a sultry way, like in the Tom Ford-era. Nor was it eclectic, like Michele’s romantic, gender-fluid vision. Both marked boom periods in the 100-year history of the brand founded by Guccio Gucci after a stint as a bellhop in London. In one recent interview, De Sarno professed admiration for Brutalist architecture, suggesting a love of the essential, and his collection was exactly that.A simple gray sweatshirt excited one fashionista to stand up in the third row to grab a photo.
A forecast of rain forced the show from the cobblestoned streets of Brera, flanked by Milan’s stoic architecture — a setting that would have imbued the looks with their street sense. Instead, it was held in a boxy black showroom in Gucci’s Hub on the edge of the city that failed to transmit emotion. The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.
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