In 2021, crypto adoption rates in Southeast Asia averaged 3.56%. Yet, one year later in a bear market, some statistics have changed drastically. Let's look at the state of crypto in Southeast Asia with research from SaisonCapital 🔥
, it would not be a stretch to describe blockchain gaming as the most popular “on ramp” for many FIlipinos into the crypto world.Another interesting finding is the strength of advocacy that crypto enjoys in Southeast Asia. Once an individual buys crypto, they are likely to become advocates and share with family and friends about crypto.
Approximately 45-47% of the population are aware of crypto . Differences, however, start to appear at the Activation and Adoption stages. While 47% of individuals aged 45 years and older are aware of crypto, only 3% of those have actually bought crypto. This is in comparison to the 12-14% of individuals aged 18 to 34 who have bought crypto — which represents a higher conversion when you consider that awareness levels are comparable across the age groups.
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