The Galaxy S22's 'Tiger' night vision may be part of a new Samsung strategy to unseat Apple.
ecord year and exceeding expectations
While it all may sound funny to you, Samsung is facing increasing pressure in the low- and mid-range segments by the combined power of the Chinese phone makers like Xiaomi and the BBK Holding's Oppo, Vivo, and OnePlus triumvirate. Sensing opportunity, Samsung is now prepared to take on Apple on its home turf where it's the most popular phone brand with nearly half of the market share or higher in the teen segment. You know, that segment which may predetermine an even bigger iPhone popularity a few years down the road. Samsung, however, is not resting on its laurels and seems determined to change the trend with the TIGER strategy by focusing precisely on the younger generation.
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