San Antonio's utilities are gamifying conservation — and it's working

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San Antonio's utilities are gamifying conservation — and it's working
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SAWS and CPS Energy now show customers how much water and energy their neighbors are using, in a successful effort to spur conservation.

CPS Energy and SAWS are letting customers know how their energy and water use compares with their neighbors' use. Doing so encourages conservation, utility officials say.San Antonio’s municipally owned utilities are banking on the fact that you don’t like coming in second to your neighbors — and it appears they’re right.

Gamification refers to applying game-design elements and game principles to non-game contexts in an effort to motivate human behavior. It’s a strategy that’s grown increasingly popular in recent years due to smartphones and apps, but it’s been around for decades, said Richard Landers, an associate professor in psychology at the University of Minnesota and a leading expert on gamification, machine learning, artificial intelligence and virtual reality.

Whoops! There was an error and we couldn't process your subscription. Please reload the page and try again. SAWS rolled out its Water Smart reports for select customers about five years ago and is now in the process of expanding the program’s reach, said Karen Guz, SAWS’ vice president of water conservation.

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