“Every 50 years or so, Swensen’s evolves.”
At the corner of Hyde and Union streets, the soft ding-dinging of cable cars are heard as they swoosh by. This charming section of Russian Hill gives way to the sight of couples taking afternoon strolls with their dogs and the sound of chatter from customers at nearby restaurants. Perhaps the most notable aspect of the street corner is neighborhood mainstay,, which has delighted the hearts of locals with rich ice cream scoops for more than seven decades.
When the pandemic hit in March 2020, Swensen’s, like many other businesses in the city, temporarily closed its doors for three months. At the time, Campana had two men who managed the store for him, but eventually, they decided to go their separate ways. Laughlin starts his mornings at 11 a.m. at Swensen’s while he and his wife strategize the week ahead. After checking their inventory, the couple drafts a game plan to replenish the ice cream they’ll need. It’s a process that takes about five to six hours, while Laughlin moves through crafting different flavors of ice cream.
“The neon sign was the original from 1948 … and it had a few battle wounds,” Laughlin said. “Half of it was burned out when we first took over and then we had a guy come out and fix it up. The transformers, which were from 1948, were still working. We ended up stripping all the paint off and polishing it. It's shiny now and looks beautiful.”Moreover, the couple added some modern touches like a new credit card machine and joined Grubhub and Uber Eats.
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